Rings

2026 Best Places to Buy Diamond Rings

A comprehensive guide to why Rare Carat is the best place to buy diamond rings in 2026

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Summary
  • Rare Carat offers natural and lab-grown diamond rings with GIA/IGI certifications.
  • Features include advanced filters, extensive setting styles, and customization options.
  • Provides high-resolution 360° videos and expert gemologist guidance for confident buying.
  • Ensures quality with handcrafted pieces, ethical sourcing, and strong customer reviews.
  • Includes clear policies: free 30-day returns, resizing, and lifetime warranties.

When buying a diamond ring, the entire shopping experience should be confident and offer long-term value. Therefore, finding a place that offers not only quality and craftsmanship but also transparency is essential.

Rare Carat has earned the trust of many with an online shopping experience that is clear, easy, and guided. From an extensive collection of eye-catching settings to the freedom to shop for both natural and lab-created designs, every step is informed and confident with us.



Feature Rare Carat Diamond Rings
Natural & Lab-Grown Options Available
Certified Diamonds GIA and IGI certified, reviewed by gemologists
Diamond Filtering Tools Filters for shape, cut, clarity, carat, color, and price
Ring Setting Variety Wide range of classic, trendy, and modern styles
Customization Options Choose diamonds and settings together
Expert Support Access to free gemologist guidance
Return Policy Clear and free 30-Day returns
Price Transparency Detailed diamond information, certification, and clear pricing

Let’s now take a closer look at why Rare Carat is one of the best places to buy diamond rings and your next go-to destination for fine diamond jewelry.

1. Rare Carat’s Diamond Ring Collection

Natural vs. Lab Rings

Natural, mined stones are a crowd favorite and have been a traditional choice. This is mainly because they are a rare and memorable option. However, lab-created diamonds have the same chemical, physical, and optical properties; only their origin is different.

For this reason, they are now considered an ethical, affordable, and sustainable alternative without any compromises on beauty and quality.

Lab grown diamonds vs Natural diamonds side by side

At Rare Carat, you are given the choice between the two from the very start for a seamless and targeted shopping experience.

Using The Diamond Filters For Ring Setting

Filter What It Helps You Do
Shape While balancing overall look and personal preference, narrow down the diamond shape for the ring styles.
Color Check out the level of color appearance that is suitable for that ring setting style.
Clarity Understanding and narrowing down the diamond's presence of natural inclusions and whether they will be noticeable.
Carat While balancing budget considerations, narrow down the diamond's size and its visual presence.
Cut Narrow down and evaluate how well the diamond can reflect light and showcase its fire and brilliance.
Price Set a budget range you are comfortable with and explore the many suitable options with ease.

2. Choosing the Right Ring Setting

Matching Diamond Shapes with Settings

Take into consideration the diamond shape, as it can influence how proportionate and balanced the ring's look is going to be. While settings like bezel or solitaire complement classic rounds, they may not be suitable for cushion or princess cuts. Such diamonds deserve a more structured setting for enhancing the stone's defined edges properly.

Popular Diamond Shapes available at Rare Carat: Round, Oval, Cushion, Princess, Emerald, Radiant, Asscher, Marquise, Heart, and Pear

Exploring Setting Styles and Metal Options

Selecting the diamond is just the first step of crafting a ring that is truly yours. A piece of jewelry, whether it is a simple, everyday pair of stud earrings or a gorgeous three-stone diamond ring fit for a grand proposal, only comes to life when the setting option complements both your preferences and the diamond.

For this reason, you need to dive into the many different options available to find the one that feels like it was made especially for the wearer. You can go for a classic, timeless option like a solitaire or a modern setting style like the halo or pavé.

Side-by-side image of popular diamond rings available at Rare Carat, featuring trendy Solitaire, Pave, Halo, Hidden Halo, Yellow Gold, and Nature styles

The setting style is what defines a ring’s style and overall look, and you should have both trendy and classic options available to browse. This can help you to confidently find one that aligns with your preferences, requirements, and budget.

At Rare Carat, you will find all the popular setting styles for diamond rings in our extensive collection. With 1,700+ ring styles and 2,500+ fine jewelry styles, we offer the largest collection of any other jeweler in the USA.

Just like the setting type choice, the metal choice can bring a specific aesthetic and look because of the very distinct color each popular option offers. So, do not forget to consider it as well when buying or customizing the ring.

The options available for shoppers are:

all metal type options available at Rare Carat, featuring 14K and 18K white gold, platinum, 14K and 18K yellow gold, and 14K and 18K rose gold

3. Finding Inspiration for Ring Styles

Confused? Don’t know which style is right for you? Here are our best sellers for inspiration and guidance:

  • An Elegant Design with a Twist

View This Design >>

The center stone (with customizable diamond shape) is set in a four-prong gallery basket, offering not only extra security but also a timeless appeal to the overall look. The band's unique twisted design is elegant and clean. This one comes in a 14K yellow gold setting, which is currently trending in 2026. However, customization is available for the metal choice for this best seller as well.

  • Anique Vibe with a Stunning Sparkle

View This Design >>

Vintage-themed rings are trendy this year as well because of their heirloom potential and unique charm, and this one is a best seller for these very reasons. The use of platinum for this pavé band offers extra sparkle and highlights the center stone with a touch of sophistication and glamour. This one is also available for customization.

  • A Meaningful Three-Stone Statement

View This Design >>

Featuring a pear-shaped center diamond framed by two stones on either side, this one is a best seller for the balanced look it creates with the added meaning and brilliance. The customization options offered by this bold yet timeless piece make it easy to tailor the setting to your preferred metal and diamond choice.

Composite image of best-selling diamond rings from Rare Carat

4. Rare Carat’s Quiz

If you are unsure of how to proceed with the diamond filters, our quiz is designed to help. With it, you can choose a diamond ring that aligns with all your needs, as it will set the diamond filters and make the required trade-offs with your preferences.

5. Craftsmanship and Quality Control at Rare Carat

Rare Carat is the place to shop for diamond rings because here each ring is handcrafted; we are not involved with mass production. So, each piece is a product of the care, love, and patience of the expert jewelers in our New York and New Jersey workshops.

That’s not all. Once the ring is ready, it undergoes microscopic quality assurance. Each ring like this is checked by independent QA specialists under magnification, and if there is anything that’s not according to our standards, the ring is remelted and remade from scratch.

We are very determined about our uncompromising commitment to quality, and it can be seen in our entire collection.

6. The Best View with High-Resolution Diamond Imagery with Professional 360° Videos

One of the biggest challenges in online diamond ring buying is examining the ring's design or the diamond properly to ensure it will look just as you imagined when it is placed on your fingers. To combat that, we are here with over one million diamonds with images and 360° videos, all captured using professional tools of the highest standard used in the global jewelry trade.

7. What Reviews Reveal About Rare Carat

Rare Carat is proud to be Trustpilot’s top-rated online jeweler, holding a perfect 5.0/5.0 rating across more than 3,000 verified reviews. Reviews reflect genuine experiences and provide valuable insight into a brand’s trustworthiness, service quality, and overall reliability.

screenshot of trustpilot's top-rated jeweler page showcasing Rare Carat in the top spot

For more, check out our Google reviews and see what our customers have to say about our customer-first approach.

8. Ethical Sourcing and Responsible Practices

The same trusted suppliers used by the biggest diamond jewelry brands in the United States are also used by us for diamond sourcing. At Rare Carat, all diamonds (natural or lab) will be certified by one of the industry’s top grading labs: GIA, IGI, or GCAL.

However, for maximum transparency and excellent quality, once the diamonds arrive at our facility, they all undergo an additional two-step verification process:

  • An inscription check for the microscopic laser inscription and certificate number.
  • A test for authenticity using professional-grade UV fluorescence machines.

9. Ring Packaging and Delivery

You will receive your ring, carefully boxed in branded, premium packaging. The box comes in a stunning, sleek finish and with protective materials for added safety. Before the ring is shipped (fully insured), it will be packed under camera, like all our pieces, for extra security and double-confirmation.

A white luxury packaging and a ring box from Rare Carat displayed on a white surface

10. Caring for Your Diamond Ring

Care Tip What It Helps
Regular Cleaning Keeps the diamond sparkling; removes dirt, oils, and buildup.
Proper Storage Protects from scratches or damage by storing rings separately in soft pouches or boxes.
Frequent Inspection Ensures prongs and settings remain secure to prevent stone loss.
Avoid Harsh Chemicals Prevents damage to the metal or stone by keeping rings away from bleach, chlorine, or abrasive cleaners.
Professional Maintenance Periodic check-ups by jewelers maintain the integrity and shine, extending the ring's life.

11. Rare Carat's Returns and Warranties

Clear return policies and strong guarantees from Rare Carat create confidence among shoppers. Here’s what to expect when shopping with us:

  • 100% Money Back Guarantee
  • Free 30-Day Returns
  • Free Resizing within the 1st year (Please Note: Eternity bands are not eligible for resizing after 30 days)
  • Lifetime Manufacturer’s Warranty on all rings sold

12. Buying Diamond Rings Online with Confidence

Being the perfect blend of enduring value and personal style, a diamond ring is more than just another piece of jewelry. When you find the right place to shop, finding the perfect one for you becomes easy.

Rare Carat is your one-stop destination to purchase diamond rings. Our extensive selection of natural and lab-created diamonds, unwavering commitment, excellent transparency, customer-focused services, and handcrafted rings with industry-leading certifications are designed to ensure your shopping experience is seamless and truly well-informed. You can even contact our GIA-certified gemologist for unbiased and expert guidance as well.

Thanks to us, you can now shop with confidence, knowing that your ring reflects desired quality, superior craftsmanship, and your personal story. So, let's begin by browsing the styles available.

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Diamond Ring Buying FAQs

Why is Rare Carat regarded as one of the best online retailers for purchasing diamond rings?

We combine certified diamonds and a wide range of settings with expert guidance to make the online buying process transparent, easy, and confident.

Can I choose between natural and lab-grown diamond rings?

Yes. All stones available have the quality, brilliance, and certifications as expected. This allows you to select a ring based on preference, ethics, or budget with ease.

Is shopping at Rare Carat secure?

Absolutely. You are not only getting certified and verified stones but also expert guidance, lifetime warranties, and customer-focused services when shopping with us.
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America’s #1 source of unbiased advice for diamond engagement rings. Rare Carat compares over a million diamonds at trusted retailers to save you money. Free gemologist checks on GIA Graded diamonds & 4 Cs Diamond Buying Guide.