Rare Carat invited to speak at NASSCOM conference

Rare Carat at NASSCOM!

NASSCOM is the convening body for the 154 billion dollar Indian IT industry - so when we got an invitation to speak alongside top execs from Google, Microsoft, Vodafone, and Target, we were honored.

The conference organizers had asked us to speak about our work with IBM in building Rocky on Watson, and specifically how we were using NLP to aid customers buying engagement rings. We shared both our rationale for heading down the path of building a bot, and the lessons we learned through the process that could be useful for other companies exploring engaging customers with AI.

The title and description for our session were:

Diamonds are forever but Customers are not

"This session will have our first disruptor case study on how a start-up has built customer connections using AI. Hear the outcome and challenges of using Conversational UI and what is the future of customer experience in times to come."

Rare Carat CEO Ajay Anand speaking at NASSCOM

Rare Carat CEO Ajay Anand speaking at NASSCOM with audience

NASSCOM event's stage

NASSCOM Conference Highlights FAQs

What did Rare Carat speak about at the NASSCOM conference?

Rare Carat was invited to share their experience developing a conversational AI solution in partnership with IBM—specifically the “Rocky on Watson” bot—they presented how they harnessed NLP (natural-language processing) to assist customers buying engagement rings.

Why was Rare Carat’s session labelled a “disruptor case study”?

The conference described Rare Carat’s session as the first “disruptor case study” showing how a start-up (rather than a large legacy company) used AI to re-think customer experience. The title of the session was “Diamonds are forever but Customers are not”, which captures their focus on evolving customer-engagement via tech.

How significant is it for Rare Carat to be asked to speak alongside big companies at NASSCOM?

It’s quite significant. The blog emphasizes that NASSCOM is a major convening body in the Indian IT industry, and Rare Carat was speaking alongside senior executives from companies like Google, Microsoft and Vodafone—which says a lot about their visibility in tech + retail.

Why does Rare Carat consider this speaking engagement relevant to its business?

For Rare Carat, being asked to present shows that it is not just a jewelry brand, but a tech-enabled business using AI for customer experience. The article shows that they see AI and conversational UI as core to how they serve customers buying diamonds—and this session lets them share lessons and build credibility in that space.

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Ajay Anand

Ajay founded Rare Carat after having a difficult time buying a ring for his then girlfriend, now wife. He was the founder of an enterprise SaaS co used by the UN in over 50 countries to deliver aid saving 1m lives. He also was the third employee of 21diamonds.in and a consultant with the Boston Consulting Group. He holds a Wharton MBA, Penn MA, and UMich BBA.