Company News
Rare Carat in Forbes!
So Rachelle Bergstein at Forbes wrote an article about us!
She truly did a great job describing the problems we are trying to solve, and how we are solving them. It doesn’t hurt that she an industry expert, given her recent Harper Collins book, Brilliance and Fire: A Biography of Diamonds.
I highly recommend it, even to a casual reader. For me, it makes for topical reading when I take a break from Rare Carat :)
What sparked Rare Carat’s mission to change how people buy engagement rings?
Our founder was inspired to build a brand that brings transparency, education, and confidence to diamond shopping because of his own frustrating ordeal when buying his engagement ring.
What role does technology play in Rare Carat’s diamond-buying approach?
Customers get access to data-driven tools and intelligent search enhancements, which allow them to navigate the 4 Cs (cut, clarity, color, and carat) more easily. Our goal is to eliminate much of the uncertainty and guesswork seen in traditional diamond purchases.
How does Rare Carat maintain trust with its customers?
By providing verified certifications, expert gemologist guidance, and advanced technology, along with a steadfast commitment to transparency and support, we maintain trust with our customer.
Not sure where to start? Read our guarantee
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