Company News

The Secret to Buying the Perfect Diamond

By Paul Sullivan

Dec 7, 2018

Tom Taira, a co-founder of the auto website TrueCar, was in the market for a new diamond for his wife, Stephanie. He wanted to replace the one he had given her for their engagement 10 years earlier with the diamond and setting that he wished he could have afforded then.

But finding a 2.8-carat emerald-cut diamond that would fit the new setting was not easy, and he certainly did not want to overpay. The price would be $35,000 for just the stone.

Mr. Taira is not alone in his search. This is a popular time of year to buy a diamond for a holiday gift or an engagement ring. But the gemstone has become increasingly expensive.

Read the full article at nytimes.com

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