Company News
New York Times Features Rare Carat
The Secret to Buying the Perfect Diamond
Dec 7, 2018
Tom Taira, a co-founder of the auto website TrueCar, was in the market for a new diamond for his wife, Stephanie. He wanted to replace the one he had given her for their engagement 10 years earlier with the diamond and setting that he wished he could have afforded then.
But finding a 2.8-carat emerald-cut diamond that would fit the new setting was not easy, and he certainly did not want to overpay. The price would be $35,000 for just the stone.
Mr. Taira is not alone in his search. This is a popular time of year to buy a diamond for a holiday gift or an engagement ring. But the gemstone has become increasingly expensive.
Read the full article at nytimes.com
What did The New York Times say about Rare Carat?
In their December 2018 piece, The New York Times highlighted Rare Carat as a smart way to buy diamonds. They shared the story of someone looking for a very specific 2.8-carat emerald-cut diamond — and how hard it was to find one that felt “fair-priced.” The Times described Rare Carat as a way to avoid overpaying by giving you access to a wide inventory and expert guidance.
Does being featured in The New York Times make Rare Carat more trustworthy?
Many customers feel so. A feature in a major, credible publication like the New York Times lends a great deal of legitimacy. Rare Carat’s own blog frames the article as “The Secret to Buying the Perfect Diamond,” which suggests that the Times saw Rare Carat as a valuable and innovative tool, not just another jeweler.
Why was the example of someone replacing a diamond used in the NYT article?
The New York Times chose to illustrate the Rare Carat model through a real-life example: a buyer who wanted to upgrade their wife’s diamond but didn’t want to overpay. This story illustrates a common use case — Rare Carat helps serious buyers find rare or high-value stones without blindly accepting markups, making it relevant both for engagement ring shoppers and people looking to upgrade.
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Rare Carat and New York Times FAQs