Company News
CBS's TechRepublic features Rare Carat
10 retailers using chatbots to boost customer service and sales
Olivia Krauth // March 9, 2018, 4:00 AM PST // oliviakrauth
An increasing number of consumers are turning to chatbots and voice assistants to shop and interact with retailers, according to a January report. Check out how these 10 retailers and brands are utilizing chatbot technology to boost sales and increase customer service.
Rare Carat, an online jeweler, uses a chatbot to answer questions and help with searches. Rocky, dubbed the world's first artificial intelligence jeweler, helps educate customers about diamond rings and other products.
Why did TechRepublic highlight Rare Carat in its feature on chatbot-powered retailers?
TechRepublic included Rare Carat in its list of “10 retailers using chatbots to boost customer service and sales” because Rare Carat introduced an AI-powered chatbot named “Rocky” that helps customers compare diamonds and learn about the 4 Cs. The article pointed out that as more consumers expect quick, tech-enabled assistance, Rare Carat’s tool gives buyers an expert-like experience online.
What does the Rocky chatbot do for people buying diamonds?
According to the article, Rocky acts as a virtual gemologist—it guides buyers through key diamond criteria like carat, cut, color, clarity, polish, and depth. Rather than relying solely on salespeople, Rocky gives shoppers an unbiased way to evaluate listings and make smarter decisions.
How does Rare Carat’s use of AI and expert input help build trust for online diamond buyers?
The piece explains that because buying a diamond is a significant purchase—often done without seeing the stone in person—transparency and expert help are vital. Rare Carat pairs AI models with certified gemologists to give users confidence, saying their service compares over a million diamonds with objective metrics and expert checks.
What advantage does the online model used by Rare Carat offer compared with traditional jewelers?
TechRepublic noted that Rare Carat helps consumers skip the typical pressure-sales environment of luxury stores. Instead, shoppers get a data-driven, self-guided experience that enables comparison shopping across many listings, which can lead to better deals and more informed choices.
Not sure where to start? Read our guarantee
Rare Carat's TechRepublic Feature FAQs