FAQ: Diamonds
How do I know I'm getting the best price on a diamond?
Every diamond on our site is GIA or IGI certified, and we display the full certificate so you can verify the 4Cs (cut, color, clarity, carat) yourself. Our pricing is transparent and competitive across the market, you're seeing the same stone other retailers list, often at a better price because we work directly with cutters and skip the showroom markup. If you'd like a second opinion, send us the certificate number via chat and we'll walk you through exactly what you're paying for.
Can I trust the diamond's quality without seeing it in person?
Every diamond on our site is independently graded by GIA or IGI, the two most trusted labs in the world. You'll see the full certificate, 360° HD video, and magnified images before you buy. If for any reason you're not completely satisfied with the diamond, you have 30 days to return it. No questions asked.
Why are lab-grown diamonds less expensive?
Lab-created diamonds are chemically, physically, and optically identical to mined diamonds, graded by the same labs, on the same 4Cs. They typically cost 40-70% less for the same specs, which means a bigger, higher-quality stone for your budget. The trade-off: lower resale value. If you're buying to wear and love, lab diamonds are the smart choice.
How do the 4Cs actually impact the look of a diamond?
Cut matters most, it's what makes a diamond sparkle. Always prioritize Rare Carat Ideal cut. Color (D-I) and clarity (FL-SI) are where you can save: most people can't tell the difference between G and D color, or VS2 and VVS1 clarity, with the naked eye. Carat is weight, not size, pair it with a good cut for the most visual impact.
Why does the diamond price change when I add it to a setting?
The price you see on the diamond page is for the loose stone only. Settings are priced separately so you can mix and match, same diamond, different ring styles. Once you pair them, the cart shows your full total including tax and shipping. No surprises at checkout.
How fast can I get my diamond, and can I choose a delivery date?
Most orders ship within 5-7 business days. Need it sooner? Overnight shipping is available on in-stock items. Have a specific date in mind, proposal, anniversary, trip? Add a note at checkout or message us, and we'll work backward from your deadline.
Why are our prices low?
We work directly with diamond cutters and manufacturers, skipping the middlemen, distributors, wholesalers, and retail showrooms that typically mark up diamonds 2-3x. That means you're paying for the diamond and craftsmanship, not the overhead of a physical store or layers of resellers. Every stone is still GIA or IGI certified to the same standards, you're just getting it at a price closer to its true cost.